Harris Kalinka

Imagery + Animation Golf + Architecture

Monday 5th September 2016

Planning how to use your golf course animation

If you’re considering a golf course animation to help raise investment, attract new members or visiting players, or sell real estate, then there are a few things you should think about before going ahead.

Who do you want to impress with it?

If you don’t know exactly who your audiences for the animation are then this should be the very first thing you get clear on, because everything else will come from this. If you understand what matters to your audience, then the animation company can tailor the animation around that. Besides the imagery you want to create, being clear on your audience will also get you thinking about music, voice-overs and other elements that come together to form a professional looking animation. These can have a significant impact and should be considered at an early stage.

Where and how do you want to use it?

You need to be clear on what your main reason for commissioning the animation is, and how you’re going to share, use and promote it. How will it fit in with your marketing? Will it be the focal point of a campaign, or a presentation to investors? Will you host it on a private, password-controlled website, or on YouTube? Thinking how you want to use it will mean you create something that’s more flexible, and include what you need. It’ll also help answer technical questions for your 3d company, like the size the final animation needs to be. Are you going to use it only on the web or on large widescreens in full HD or even 4k? Planning in advance will also mean you’re ready to start using the animation as soon as it’s finished.

How are you going to brand it?

Your video might not always be viewed on your website or in a presentation where you can control it, so it’s important to brand it and make sure people know where they can go to find out more after they’ve viewed it. You could add your logo at the start, the end, or as a watermark in one corner of the animation so it is visible throughout. You could brand features within the animation itself. Give the animation company your brand fonts and colours and make sure the voice-over or any text reflects the personality of your company.

How long should it be?

The length of animation is really important. We have a lot of clients who want an animation that is 3, 4 or 5 minutes long. But shorter animations are more engaging: 50% more people will finish watching a 1-minute video than a 2-minute video. And, if you need to make a longer video, consider this: a 4-to-5-minute video has the same engagement as a 5-10 minute video. So we recommend creating shorter animations, but if they need to be longer make sure they are informative and interesting enough to keep your viewers engaged. The longer the animation the higher the cost, so creating a shorter animation really is a win-win. Our latest showreel was deliberately short, at only 84 seconds, so we could keep viewers engaged until the end and our analytics back this up.

By considering these questions in advance you will be in a position to give the animation company a clear brief which will bring out the best in them.

Our next post will talk about where to host your animation and choosing between self-hosting and sites like YouTube.