People make most decisions based on emotion, and they remember more when they don’t need to fill in the gaps. This is why we believe images and animations are so powerful in communicating ideas.
Example project:If you’re selling a house, do you want the buyer to look at the plan and focus all their attention on the layout and size of rooms?
Or do you want them to imagine what it’s like to be there, sitting in the kitchen, eating breakfast with their children, looking out onto the gardens with the morning light streaming in through the windows?
Example project:If you’re trying to raise investment for a golf resort do you want the investors to look at a flat masterplan and only think about the feasibility of the project?
Or do you want to excite them with a presentation that shows them what the resort could look like as they approach the clubhouse, how their ball will fly down the fairway on the 18th, and the view they could enjoy from their room after their round?
We believe the way we work is more important than what we actually do. We don’t take your drawings, create great looking images (or animations), send you the invoice and consider ourselves done. We have a different take on how it should be, because it doesn’t matter how great the images look if they don’t achieve what you want them to.
Unless we know all about your project it’s difficult to create an image that will do more than just look great. So right at the start we ask lots of questions to understand what is most important about the project and the audience for the images. This way we can be clear about what you want to achieve and what we need to deliver.
You don’t need to know how we create our images and animations; what you do need to know is that we like to work with you. We think of our images as a collaboration, so we’ll give you plenty of opportunity to review and comment on our progress throughout. We’ll also speak up if we think there’s a better way of doing things.
After we send you the images or animation, we don’t think of this as the end. We see it as part of our role to help you make the most of them and can give you plenty of ideas and help in repurposing them for brochures, websites, apps, and widescreen TV. We’ll make sure your initial investment in great imagery really does pay off.
We’d love to meet for a coffee, chat on the phone or arrange a Skype call to learn more about your project and tell you what we think.
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