If we had to pick our favourite type of project to work on, then the proposed Short Course at Kingston Heath Golf Club would be very close to the top.
We always relish the opportunity to work with OCM so when they approached us about creating an animation for their latest design which would help grow the game of golf, it didn’t take long before we told them to count us in!
The Club own some land adjacent to their existing course and the plan is to create a Short Course to drive junior development, pathways in and out of golf, women’s golf development, short form golf for time poor members and family membership opportunities.
In order to communicate the plans to the membership it made sense to show the existing site, so the Club brought in renowned golf course photographer Gary Lisbon to capture some drone footage which we could use as a short introduction and create a before and after style of presentation.
For the animation of the proposed Short Course we worked closely with golf course architect Mike Cocking in order to get the character and details looking right, in particular the heathland vegetation, wispy grasses and irregular sandy areas – effectively creating a miniature version of the existing course.
We felt it was important to show the Short Course from the perspective of a member to give them the feeling of what it will be like to play, but also from an elevated perspective to give an overview of the project and show the relationship with the existing course.
Our plan from the start was to create an animation that would make us want to play the Short Course. We knew if we did that then the members would probably want to play it too.
It would be fair to say that this project was as fun to work on as it looks like it will be to play.
WHAT WE DID
1 x trailer animation, 5 x renders
We went through more than 10 iterations with OCM Golf to get the heath vegetation looking right!