This was our second Coore & Crenshaw design and whilst we felt under pressure to repeat the success of Cabot Saint Lucia, we also felt excited because this course would have a completely different character.
We didn’t have any rocky cliffs or crashing waves, but we did have towering pines as far as the eye could see, dramatic elevation changes and a sand quarry.
Coore & Crenshaw were hired to redesign the Pines Course at The International Golf Club. Then we were charged with creating an animation to showcase their redesign. Our brief was to get the existing and potential members excited about the project.
We worked closely with the owner on the style of animation, overall sequence, camera angles, choice of music and branding. At the same time Ryan Farrow of Coore & Crenshaw provided us with valuable feedback to ensure our 3d model reflected their vision.
In addition to the full length animation we also created a number of 15 second and 30 second edits in different aspect ratios for various social media platforms.
It is sometimes difficult to gauge the success of our animations, but in the first two weeks it was viewed over 20,000 times across social media.
This was our first animation to appear on TikTok!