Tee to green animation of hole 7
At the 2015 China Golf Show we were approached by Pacific Links, a Canadian golf course developer and operator.
They were developing Tiger Woods’ first golf course in China, just outside Beijing, and in less than three weeks Tiger himself would be presenting the course design to a gathering of international media.
Pacific Links asked us to create an animation to accompany his presentation and show the world what it would look like.
A 27-hole renovation of the existing Tian’an Holiday Golf Club in Beijing. It will be the first of 12 courses that Pacific Links are developing around Beijing, and will be their flagship course in China.
WHAT WE DID
3 x animations
12 x images
Arturs, Janis, Martins, Juris, Andrew
HOW LONG IT TOOK
This will be Tiger Woods’ first course in China.
We were recommended to Pacific Links by an existing client who told them about the quality of our work, and in particular that we are a safe pair of hands. This was especially important to them because Tiger Woods was presenting the course in little over two weeks and they needed someone they could trust to deliver animations without any problems or delays.
Before we started work we arranged a conference call so Pacific Links could learn a bit more about what we do and check that we were suitable for this particularly high profile job. We told them about previous projects we’d worked on, and clients we’ve worked with. We went into detail about how we work and how we like to get the client involved in the process so we can make sure we can get it right.
This was also a good opportunity to discuss the project in more detail, so we could better understand the most important features of the course.
Working from the routing and grading provided by the Tiger Woods design team, we created animations and images for three holes.
The purpose was to give people a taste of what the course will look like when finished. We chose camera angles that simulate the views a golfer will have when playing each hole.
Whereas an aerial view will flatten the course, keeping the camera close to the playing surface – at the golfer’s level – accentuates the contouring and showcases the sweeping views across the landscape and wide areas of links style fescue.
Whilst the animations and images were used primarily for the presentation, shown on a large screen behind Tiger Woods, they will also be used in future marketing.
We completed the animations and images a couple of days before the deadline. This gave the team in Beijing who were putting the presentation together time to prepare.
On the day of the presentation Tiger used our animations to present the design to the world’s media at a press conference in Beijing.